Big brand experience
with a collaborative approach
Expertise | Collaboration | Storytelling
Using experience to tell your story in a compelling way...
I'm an award-winning freelance PR & content marketing consultant, with over 20 years' experience in public relations and brand strategy, having run PR, content marketing and influencer engagement campaigns both in agency and in-house. I have worked on 70+ brands in 20+ B2B and B2C sectors, winning many industry awards.
I left the PR agency world in 2013 to set-up a brand communications and PR team at my former client, AO.com. There, I transformed the brand's reputation from a little-known online white goods specialist to the renowned online retail powerhouse it is today.
During my time there I became highly proficient in content marketing and digital PR. I set the off-site SEO, link building and content strategy, which saw AO recover from a Google penalty that had decimated its natural search profile shifting keywords rankings falling from page 1 to 100.
A mix of agency and in-house experience means I am also well-versed in navigating the dynamics of working on both sides of the client / agency fence. I work with brands / businesses both big and small and am the person who both designs and implements your campaign and communications strategy. Giving you senior level support every step of the way.
My hand-on approach means that I often work out of client's offices, which ensures that I am fully immersed in their business and working as part of their team.
As a freelance PR consultant, I love to work with businesses that are looking to challenge the status quo. Whether you're a tech start-up, major brand, agency or established business, I can tell your story in a compelling way that's guaranteed to resonate with your target customer by using one or a combination of traditional PR, digital PR and content marketing and brand communications.
However, achieving success in these endeavours is about...
"...the action of working with someone to produce or create something"
I like to build partnerships that not only see me working for you but also with and alongside your in-house team. I don't just take a brief and run away with it - racking up hours going down dead ends. I work shoulder-to-shoulder with clients, building creative and strategic solutions to their challenges.
I find that through fostering collaboration and sharing company and market insights, the best understanding of a business' dynamics can be achieved, which leads to stronger creative outputs and strategies that deliver.
My award winning campaigns include:
2017 - Ranked in Top 50 Northern In-house Communicators – Prolific North
2016 - UK Search award finalist for Best Use of Search, Retail for AO.com
2016 - European Search award finalist for Best Use of Search, Retail for AO.com
2015 - UK Search award finalist for Best Use of Search, Retail for AO.com
2014 - Ranked 12th in The Prolific North Top 50 In-house Communicators
2011 - Fresh Bronze award for Freshest Media Relations Campaign for isme.com launch
2011 - Drum Marketing Commendation for PR Strategy of the Year for isme.com launch
2008 - SWOT award nomination for Best Digital Strategy for Thornton’s in 2008
2008 - SWOT award nomination for Best PR Strategy for Kleeneze in 2008
2008 - CIPR Pride award finalist for Best Consumer Campaign for Slendertone
2008 - CIPR Pride award finalist for Best Media Relations Campaign for Kleeneze
2008 - CIPR Pride award finalist for Best Low Budget Campaign for Oscar Pet Foods
2008 - CIPR Pride award finalist for Best Internal Publication for Venture Portraits
2008 - CIPR Excellence award finalist for Best Internal Publication for Venture Portraits
2007 - CIPR Excellence award finalist for Best Internal Publication for Venture Portraits
2007 - CIPR Pride award finalist for Best Internal Publication for Venture Portraits
2006 - CIPR Pride Gold award for Best B2B Campaign for Brother UK