Image by Annie Spratt
 

Big brand experience

Expertise | Collaboration | Storytelling 

Working collaboratively to tell your story in a compelling way...

 
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I'm an award-winning freelance PR & content marketing consultant, with 20+ years' experience in marketing, having run PR, content marketing and influencer engagement campaigns both in agency and in-house. I have worked on 70+ brand in 20+ sectors, winning many industry awards.

I left the PR agency world to set-up a brand communications and PR team at my former client, AO.com. There, I transformed the brand's reputation from a little-known online white goods specialist to the renowned online retail powerhouse it is today. I have also worked inhouse at Very, Currys, Bentley Motors and Iceland Foods.


During my time at AO I became highly proficient in content marketing and digital PR, setting the off-site SEO and content strategy, which saw AO recover from a Google penalty.

A mix of agency and in-house experience means I am also well-versed in navigating the dynamics of both sides of the client / agency fence. I work with brands both big and small, giving you senior level support every step of the way.

My hand-on approach means that I often work out of client's offices, ensuring I am fully immersed in their business and working as part of their team.

 

Strategic communications

As a freelance PR consultant, I love to work with businesses that are looking to challenge the status quo. Whether you're a tech start-up, major brand, agency or established business, my job is to find the beauty in your message and then tell your story in a compelling way that's guaranteed to resonate with your target customer. 

However, I don’t do fluff or simply chucking stuff out there. Every activity has a purpose and is firmly rooted in commercial strategy.

I turn your business objectives into communication objectives and build creative and channel plans from there. Plans that have a relentless focus on delivering those results that matter most to your business.

However, the key to achieving this success is...

Pink Feathers
 
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Collaboration

"...the action of working with someone to produce or create something"

I like to build partnerships that not only see me working for you but also with and alongside your in-house team. I don't just take a brief and run away with it - racking up hours going down dead ends. I work shoulder-to-shoulder with clients, building creative and strategic solutions to their challenges.


I find that through fostering collaboration and sharing company and market insights, the best understanding of a business' dynamics can be achieved, which leads to stronger creative outputs and strategies that deliver.