Freelance PR consultant delivering
award-winning, results-driven public
relations, digital PR, content marketing
and employer brand strategies.
We Build Brand Buzz
Welcome to Collaborative Folks, the freelance PR and content marketing consultancy that turns brands into headliners.
Headed up by Lyndsey Evans, an expert in earned, owned and influencer media, we create the connections and content to get your brand noticed in today's digital world.
From amplifying a fashion sponsorship of the X-Factor, auctioning off everything from bricks to urinals from the legendary club The Hacienda, to organising media ride and drives for Bentley Motors in the Oman, managing the PR for Alex Ferguson’s Testimonial Year and heading up comms at an online retailer during a £1.2bn IPO and handling the crisis communications when products were setting customers' houses on fire - Lyndsey's experience is both extensive and broad.
When it comes to B2C, B2B and corporate public relations, digital PR, content, social media, marketing and brand communications, you're guaranteed a safe and creative pair of hands that delivers results every time.
I don’t do fluff or simply chucking stuff out there. Every activity has a purpose and is firmly rooted in commercial strategy.
I turn your business objectives into communication objectives and build creative plans from there. Plans that have a relentless focus on delivering those results that matter most to your business.
I'm an award-winning freelance PR & content marketing consultant, with over 20 years' experience in public relations and brand strategy, having run PR, content marketing and influencer engagement campaigns both in agency and in-house. I have worked on 70+ brands in 20+ B2B and B2C sectors, winning many industry awards.
I left the PR agency world in 2013 to set-up a brand communications and PR team at my former client, AO.com. There, I transformed the brand's reputation from a little-known online white goods specialist to the renowned online retail powerhouse it is today.
During my time there I set the off-site SEO strategy, which saw AO recover from a Google penalty took natural keyword search listings from page 1 to 100. As a result I am a highly proficient in content marketing and digital PR expert.
A mix of agency and in-house experience means I am also well-versed in navigating the dynamics of working practices and dynamics on both sides of the client / agency fence.
Big brand experience
with a collaborative approach
Collaboration: "the action of working with someone to produce or create something"
At Collaborative Folks, working together is the name of the game. We strive to be a marketing and pr company that is collaborative by nature and not just by name.
We like to build partnerships that see us not only work for you but also alongside you and your team. We don't just take a brief and run - racking up hours going down dead ends. We work shoulder to shoulder with our clients, building creative and strategic solutions to their challenges.
Through collaboration we can gain the deepest insights, best understanding of a business' dynamics and produce marketing ideas and work that deliver.
What our clients say...
"Lyndsey worked on a 12-week project to increase brand awareness, grow monthly active users and support the launch of a new app. From the start, Lyndsey was very easy to speak to, as well as enthusiastic and positive about the project and this gave the team fresh energy and impetus to deliver on the project’s objectives. Her attention to detail, story idea creation and research was impeccable, creating intricate and carefully built spreadsheets that added an extra level of professionalism and validation to the whole process. All work was done to schedule, including an exclusive piece for the Sunday Times, which is one of the hardest places to get media coverage in the UK. Most important of all, Lyndsey delivered a large amount of national, trade and regional coverage, enabling our brand to punch well above its weight and deliver on our project objectives. During her time working with us, usage of the app grew by 60,000 monthly active users, equating to a 70% increase and it continues to grow at good rates today."
Jason Lloyd, MD, PetrolPrices
Want to know more?
To find out more about how Collaborative Folks and freelance PR consultant, Lyndsey Evans, can help your brand flourish and your business grow, then do get in touch: